WLP

July 19, 2025

WLP: Reimagining WordPress for Speed, Security, and Control

In yoga, sometimes a traditional pose is transformed—a variation that feels fresh, stronger, and better aligned with your needs. Imagine taking a familiar shape but redesigning it to be faster, more stable, and more empowering, without losing the essence.

That’s what WLP (WhiteLabelPress) is doing for the world of website platforms.

What Is WLP?

WLP is a mostly WordPress-compatible core, rewritten from the ground up with a fresh, developer-friendly license. Unlike WordPress’s GPL license, which requires all code you build on it to be GPL too, WLP offers more flexibility:

You’re free to keep your code proprietary if you want.
The only real limitation: you cannot use WLP itself to build a SaaS business where you host and sell the software as a service.
For everything else — personal sites, commercial projects, MVPs, agencies — you’re free to build and own your code however you like.

Built on PHP Swoole for Serious Speed and Scale

WLP leverages PHP Swoole, a modern, asynchronous, event-driven PHP runtime that can handle 5 to 10 times more traffic than traditional PHP setups. This means:

Faster page loads
Better scalability under heavy traffic
Lower server costs
Improved security through a redesigned architecture

WLP as a DashApp — Simple and Powerful

True to our minimalism philosophy, WLP is packaged as one of our first DashApps:

Start your site with:
```
wlp app.php
```
Initialize new projects and databases easily:
```
wlp init
```

This means no complex installs or dependencies scattered across your system. Just a neat, portable, super-fast runtime living in your DashApps folder.

Why Developers Will Love WLP

Freedom to innovate: Keep your code proprietary or open, your choice.
Better performance: Swoole-based async PHP means your sites handle traffic effortlessly.
Stronger security: Rewritten core means fewer legacy vulnerabilities.
Clear license: No worries about GPL’s copyleft affecting your own code.
No SaaS competition: The license prevents others from building hosted SaaS versions of WLP, protecting your business.

What Can You Build with WLP?

Personal blogs and portfolios
Commercial websites and landing pages
MVPs and prototypes
Client projects with full control over code and deployment

Final Thoughts

WLP respects developers by giving you freedom over your own code while offering a modern, secure, and lightning-fast foundation. The only limit is no SaaS hosting of WLP itself—which protects your business from competition on the software layer.

If you want a WordPress-compatible platform that’s built for the future—and built for developers—WLP is your new mountain pose.

Start building with:

wlp init

and breathe easier knowing your code is yours.

🧘‍♂️⚡💻